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Meta Ads Setup

A professionally structured Meta Ads foundation, ready for you to launch and manage.

From account structure and tracking to audiences and campaign preparation. You’ll receive a cleaner, more reliable foundation for advertising across Facebook and Instagram.

Estimated completion: 5-7 business days
$350
One-time setup
  • Meta account and asset setup
  • Pixel and event tracking configuration
  • Audience and campaign preparation
  • Clear setup summary and next steps

Build a stronger foundation for your Facebook and Instagram advertising

Explore the service

Build the system

Reliable Tracking

We connect and configure the essential Meta tracking tools so your account can collect more reliable data on visits, product views, carts, checkouts, and purchases.

FOUNDATION FOCUS

Create a reliable connection between your Shopify store and Meta before advertising begins.

Clear Campaign Structure

We organize the core account, audience, and campaign elements so your advertising is easier to understand, manage, and build on.

ORGANIZATION FOCUS

Start with a structure that supports clearer decisions and future optimization.

Launch Preparation

We prepare the essential campaign framework and confirm that the necessary assets are connected, giving you a practical starting point for launching your ads.

READINESS FOCUS

Reduce setup mistakes and begin advertising with greater confidence.

Meta Ads Setup

Account and Asset Foundation

  • Meta Business Portfolio review/setup
  • FB & IG connection
  • Meta ad account configuration
  • Business info and basic account settings

Shopify and Tracking Setup

  • Shopify and Meta integration
  • Meta Pixel installation
  • Conversions API setup through Shopify
  • Domain connection and verification review
  • Standard event configuration
  • Test Events and diagnostics check

Commerce and Catalog Setup

  • Meta catalog connection
  • Shopify product synchronization check
  • Catalog diagnostics check
  • Dynamic product advertising readiness

Audience Foundation

  • Build custom audiences
  • Lookalike audience preparation
  • Basic audience naming and organization

Campaign Preparation

  • Campaign objective recommendation
  • Prospecting campaign framework
  • Retargeting campaign framework
  • Campaign, ad set, and ad naming structure
  • Budget structure recommendations
  • Basic ad creative and copy requirements
  • UTM tracking framework

Final Delivery

  • Summary of completed setup
  • Tracking and connection status
  • Recommended campaign structure
  • Audience summary
  • Issues requiring your attention
  • Practical next steps for launching
  • One round of setup-related questions after delivery

What you’ll receive

Account and Asset Review

  • Meta Business Portfolio structure
  • Ad account, Page, and Instagram connections
  • Asset organization
    Naming consistency
  • Overall account complexity and usability

Tracking and Attribution Review

  • Shopify and Meta integration
  • Meta Pixel & conversions API status
  • Purchase event accuracy
  • Domain verification
  • UTM usage and reporting consistency
  • Tracking diagnostics and active warnings

Campaign Structure Review

  • Campaign objective selection
  • Campaign organization
  • Ad set structure
  • Audience overlap or fragmentation
  • Campaign Budget Optimization usage
  • Advantage campaign features
  • Optimization and conversion events
  • Learning-phase limitations

Audience Review

  • Prospecting audience strategy
  • Custom & Retargeting usage
  • Audience size and overlap
  • Potential audience gaps

Creative and Messaging Review

  • Image and video formats
  • Creative variety
  • Ad copy & offers clarity
  • Product and brand presentation
  • Mobile-first creative suitability
  • Placement compatibility
  • Creative fatigue indicators
  • Consistency between ads and landing pages
  • Opportunities for new testing angles

Performance Review

  • Spend distribution
  • Cost per result
  • CTR, CPC, ROAS & Conversion rate
  • Reach and impressions
  • Funnel drop-off patterns
  • Strongest and weakest campaigns
  • Scaling and optimization opportunities
  • Potential sources of wasted spend

Store and Landing-Page Alignment

  • Ad-to-page message consistency
  • Mobile landing-page experience
  • Offer and pricing clarity
  • Trust and reassurance
  • Calls to action
  • Checkout journey concerns
  • Conversion obstacles affecting ad performance

Final Delivery

  • Written audit report
  • Summary of key findings
  • Highest-priority problems
  • Immediate recommended fixes
  • Longer-term improvement opportunities
  • One round of audit-related questions after delivery

FAQ

What is the difference between Meta Ads Setup and Meta Ads Audit?

Setup is designed for businesses that need their Meta advertising foundation created, connected, or properly organized.

Audit is for businesses that already have an advertising account and want an expert review of its tracking, structure, campaigns, audiences, creative, and performance.

Which service should I choose?

Choose Setup if you are preparing to advertise, your account is incomplete, or you are unsure whether your Shopify and Meta assets are correctly connected.

Choose Audit if you already have campaigns or account history and want to understand what is working, what may be wasting money, and what should be improved.

Does the Setup service include launching and managing my ads?

No.
The Setup service prepares your account, tracking, audiences, and campaign foundation. It does not include ongoing campaign management. If you want us to launch, monitor, and optimize your advertising, you can inquire about our separate ongoing Meta Ads service.

Does the Audit include making the recommended changes?

The Audit identifies issues and gives you prioritized recommendations. Implementation is not included unless a small correction is necessary to complete the review. If you would like us to make the recommended changes, we can provide a separate quote based on the work required.

Is advertising spend included in the price?

No. The service fee covers our setup or audit work. Any advertising budget paid to Meta is separate and is charged directly through your Meta ad account.

Do you create the images and videos for my ads?

No, full creative production is not included. We can review your existing assets, recommend formats and content angles, and explain what is needed for launch. Additional creative or copywriting support can be quoted separately.

Do you guarantee sales or a specific return on ad spend?

No. Advertising results depend on many factors, including your product, pricing, offer, website, creative, audience, budget, competition, and account history. We provide a professional setup or evidence-based recommendations, but we cannot guarantee a specific result.

Can you work with a new Meta ad account that has no advertising history?

Yes. The Setup service is suitable for new accounts. Some features, such as purchaser lookalike audiences or performance-based recommendations, may not be available until the account and store have collected enough data.

How much advertising history do you need for an Audit?

We can review any existing account, but the Audit is most useful when there has been enough recent activity to identify meaningful patterns. Ideally, the account should have at least a few weeks of campaign data. If data is limited, we will focus more heavily on setup, tracking, structure, and launch strategy.

What access will you need?

We’ll need partner or user access to the relevant Meta Business Portfolio, ad account, Facebook Page, Instagram account, Pixel or dataset, and catalog. We may also require collaborator access to your Shopify store to verify integrations and tracking. You’ll receive instructions after purchasing.

Will you need my Meta password?

No. Please never send us your password. Access should be provided through Meta’s official business access and Shopify’s collaborator system.

What do I need to provide before you begin?

You’ll complete a short intake form with your store URL, business goals, products or services, target market, and current advertising situation. For Setup, we may also request your available creative assets, offer details, preferred budget, and target locations.

What happens if Meta restricts or rejects my account?

We can identify visible restrictions, review common setup issues, and guide you toward Meta’s official review process. However, account reinstatement and ad approval decisions are controlled entirely by Meta and cannot be guaranteed.

How will I receive the completed service?

For Setup, you’ll receive a summary of what was configured, the status of your tracking and connections, and recommended next steps.

For Audit, you’ll receive a written report with findings and prioritized recommendations.

How long does the service take?

  • Meta Ads Setup is usually completed within 5–7 business days.
  • Meta Ads Audit is usually completed within 3–5 business days.

Timing begins after we receive all required information and access.

Is follow-up support included?

Yes. Both services include one round of questions about the completed setup or audit. Ongoing troubleshooting, implementation, campaign management, and additional revisions are separate services.

Can I purchase ongoing Meta Ads management afterwards?

Yes. Ongoing Meta Ads management is offered separately and may include campaign launches, monitoring, testing, optimization, reporting, and strategic adjustments. Availability and pricing depend on your goals, account, and monthly advertising budget.

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